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Q. What is the economic impact of the distilling industry?

A. The distilling industry directly and indirectly generated $2.6 billion worth of economic activity (Conference Board of Canada: January 1996).

Q. How many people are employed by the Canadian distilling industry?

A. The distilled spirits industry provides direct and indirect employment of over 15,700 Canadians (Conference Board of Canada: January, 1996).

Q. How many 9 Litre cases (which is equivalent to 12 x 750ml bottles) of spirits are sold in Canada?

A. In 1998 13,527,422 (9) litre cases (121.7 million litres) were sold in Canada. Domestically produced distilled spirits sales totaled 9,522,417 (9) litre cases (85.7 million litres) with imported sales totaling 4,005,005 (9) litre cases (36.1 million litres).

Q. How much tax revenue does the federal and provincial governments collect from the sale of distilled spirits?

A. In 1996, the federal government collected $679 million in tax revenue on distilled spirits all across Canada. (This includes excise duty, import duty and Goods and Services Tax). During the same year, provincial governments across Canada collected more than 1.8 billion in tax revenue. (Includes markups, miscellaneous levies and retail sales taxes).

Q. How many different spirit products are sold in Canada?

A. Currently, there are 538 domestic spirit brands and 2,105 imported distilled spirit brands available to consumers in Canada. The number of brands fluctuates on a regular basis as new brands are continuous being introduced into the market.

Q. How much Canadian grain and corn does the distilling industry purchase?

A. In 1996, our members purchased approximately $43,317,600 worth of Canadian corn and $2,965,000 of other Canadian grains. This equals to approximately 234,149.19 metric tonnes of Canadian corn and 16,942.87 tonnes of other Canadian grains purchased in 1996.

Q. What is the most popular distilled spirit product category in Canada?

A. Canadian Whisky is the number one selling product category. In 1998, 3,671,512 (9) litre cases were sold in Canada.

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