The booklet was created to encourage drinkers to examine their drinking within the context of a healthy lifestyle, including responsible consumption. The target audience was adult drinkers between 24 and 45 years of age. This project promoted responsible consumption of alcohol among drinkers and provides them with balanced, scientifically based information in a factual, friendly format. This booklet was the result of a partnership with the Addictions Foundation of Manitoba and has since been endorsed by the Addictions Foundation of Ontario and the Alberta Alcohol and Drug Abuse Commission. The booklet was distributed by the Liquor Control Board of Ontario, Alberta Alcohol and Drug Abuse Commission and the Addictions Research Foundation of Manitoba.

Copyright © 1999 Association of Canadian Distillers