This campaign focused on over drinking among college and university students. It consisted of a set of 9 posters which were distributed across college and university campuses. The project was a collaboration between the ACD, Bacchus, the Alberta Alcohol and Drug Abuse Commission and the Alberta Liquor Control Board.

The campaign has been described by students a irreverent, funny, cynical and reached an overall awareness level of 96%, of which 84% of students identified the message correctly; 45% said they had thought about their own drinking and 10% reported a behavior change as a result of the campaign.

You can also download printable versions of several of these posters.

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