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R.I.D.E. (REDUCE IMPAIRED DRIVING EVERYWHERE)

The Association of Canadian Distillers has become involved in this important initiative by becoming an ongoing sponsor of the Passport to R.I.D.E. booklet and program.

The program is based on the concept of general deterrence and involves two components, enforcement (by means of random spot checks and roadside breath-testing) and education.

1998 Results: The 1998 Holiday Passport to R.I.D.E. program stopped a total of well over 400,000 cars in Toronto and surrounding regions. The Police and the Toronto Sun combined to distribute over 650,000 booklets in total.

Copyright © 1999 Association of Canadian Distillers